Hi – I’m Thom, a brand strategy consultant helping businesses become the obvious choice to their customers
Thom Baker is a certified Brand Strategist who has worked with start ups and global corporations for over 14 years. Thom is fuelled by creating social and environmental change. He is also fuelled by cups of tea.
They say…
About Thom Baker
Let’s talk about your brand
How brand strategy can help your business
Increase market share
Grow Customer Loyalty
Increase Customer Preference
Increase employee satisfaction
Improve Innovation
Strategy, Toolkit
The Lover Archetype: Cultivating Emotional Connections
When it comes to brand archetypes, The Lover represents passion, intimacy, and emotional connections. Brands embodying this archetype aim to evoke deep emotions, foster connections, and create a sense of desire. Let’s delve into this archetype and uncover actionable tips to leverage its essence for brand enhancement. Overview of The…
Strategy, Toolkit
The Caregiver Archetype: Nurturing Trust and Compassion
The Caregiver brand archetype epitomizes compassion, support, and a nurturing nature. Brands embodying this archetype aim to foster trust, support their audience, and prioritize their well-being. Here we take a look at The Caregiver archetype in branding and unveil actionable tips to leverage its essence for brand enhancement. Overview of…
Strategy, Toolkit
The Everyman Archetype: Relatability and Authenticity in Branding
In the realm of brand archetypes, The Everyman represents relatability, authenticity, and a connection to the ordinary person. Brands embodying this archetype aim to resonate with the average consumer, focusing on inclusivity and down-to-earth values. Let’s explore The Everyman and uncover actionable tips to help you leverage its essence for…
Strategy, Toolkit
The Innocent Archetype: Building Trust and Simplicity
The Innocent brand archetype embodies purity, simplicity, and optimism. Brands that embody this archetype aim to evoke feelings of trust, sincerity, and a belief in the goodness of the world. Let’s take a look at some actionable tips to leverage The Innocent archetype in your branding. Overview of The Innocent…
Strategy, Toolkit
The Sage Archetype: Cultivating Wisdom and Authority
The Sage brand archetype embodies wisdom, knowledge, and expertise. Brands aligning with this archetype aim to impart wisdom, offer guidance, and establish authority. Let’s explore some actionable tips for The Sage archetype and leverage its essence for brand enhancement. Overview of The Sage Archetype Unveiling The Sage: Strategic Branding for…
Strategy, Toolkit
Unveiling the Power of Brand Archetypes: Crafting Connections
Brand archetypes provide a simple tool that can help start the the intricate process of branding. Understanding “who” your brand is and how it resonates with your audience is a pivotal aspect. The archetypes serve as a potent tool in beginning to pinpoint a recognizable “character” that not only customers…
Strategy, Toolkit
Checklist: Brand Strategy for product launches
Have you got a product launching and unsure how to ensure it’s a success? Brand strategy doesn’t just end at your business – it’s principals can be applied to your products and services too! There are plenty of product launch checklists available, but let’s take a look and the branding…
Business, Thoughts
I declare an emergency
It is the undeniable truth that we are facing an unprecedented climate and ecological emergency. We have to acknowledge where we are in order to move forward.
