I’m Thom Baker, a brand strategist working with CEOs & Founders to build clarity, connection, and brand resilience

Hello, I’m Thom Baker, a seasoned branding consultant with over 14 years of experience collaborating with business leaders as a brand specialist to elevate both start-up and global brands. Before working as a brand strategist I began in graphic design, where I honed my skills in creating compelling visual identities – so I’ve always been a brand specialist of one sort or another! However, during the pandemic, I took a transformative year to spend quality time with my daughter, which reignited my passion for nature and inspired me to pivot from being a brand designer to a brand strategist, aiming to drive positive change by working with businesses to create a better future. 

As a certified brand specialist through Level C, I bring a strategic approach as a branding consultant that integrates environmental consciousness with business growth. This certification has equipped me with advanced skills to navigate complex branding challenges and architect strategies that resonate with audiences.

As a branding consultant, I am dedicated to empowering CEOs and business leaders to transform their sustainable visions into powerful market positions. My approach involves crafting tailored brand strategies that not only enhance market share but also foster customer loyalty and preference. By focusing on sustainability, I help businesses position themselves as leaders in their industries, appealing to the growing segment of environmentally conscious consumers.

My brand strategist expertise extends across various industries, including energy, construction, agriculture, and more. I have had the privilege of working as a brand specialist with clients such as the International Compliance Association, Coffee Central Roasting Co., and Praxis GRC.