Hi – I’m Thom, a brand strategy consultant helping businesses become the obvious choice to their customers
Thom Baker is a certified Brand Strategy Consultant who has worked with start ups and global corporations for over 13 years. Thom is fuelled by creating social and environmental change. He is also fuelled by cups of tea.
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Strategy, Toolkit
Checklist: Brand Strategy for product launches
Strategy, Toolkit
The Rebel Brand Archetype
The Rebel Brand Archetype (or the outlaw) is the one that will have your mother in a whirl. Any excuse to indulge my David Bowie obsession! But who better to talk about when we have a look at The Rebel. The rebel talks of revolution over evolution. Just like Bowie’s…
Business, Strategy
Strategies for hard times
Energy crisis. Cost of living crisis. Economic Downturn. It can all be a bit daunting – especially when you’re trying to make ends meet. Both at home and in business. So what are some strategies for hard times and how can they help? The Ninja Strategy I spoke about this…
Business, Strategy
Branding for Start Ups
Branding your a start up might not be the first thing you’re thinking about? You might be thinking about the cost of everything as a start up. Or want to get started on as little as little expense as possible – that is completely understandable! You might even think you’re…
Business, Strategy
The Sustainable Development Goals
The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development Goals subsequently gives us is a framework for creating positive impact in the world. It is a framework I believe we should be…
Strategy, Toolkit
Brand Archetypes
Brand archetypes are a useful tool when looking at “who” you are as a brand. They help pin point a recognisable “character” that your customers can attach to, and your business can align behind. What is an archetype? The word archetype simply means a pattern, type or model – and…
Design, Strategy
Logo vs. Brand
When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends to be the logo, and the price or someopinion of the logo. But, is a logo a brand? Forget cows…
Business, Strategy
Why is Branding important?
Your brand is your single most powerful asset. It can help grab market share, increase revenue – and if you need investment it can help there too. If you are not thinking about your brand, you could be missing out. So when I say it’s a businesses most powerful asset,…
