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Business, Thoughts

Thom Baker Branding is on the Fediverse!

You're now wondering what does "on the fediverse" mean. That's understandable. Simply put - it means content published here is now plugged into the next version of the social web. Let's go through it in a bit more detail.

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Business, Strategy, Toolkit

What to expect from your free brand strategy consultation

The idea behind offering you a free brand strategy consultation is to really provide you with a bit of a map for your organisation when it comes to your brand. Whether you go forward with the process with me, or not – you should come away with a clearer picture…

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Business, Strategy

What does a brand consultant do?

Establishing a strong brand for your organisation is a long term investment that has the potential to unlock huge benefits to your company – simply put – a brand consultant is someone who helps get you there! I’ve talked previously about how branding is not just a logo – brand…

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Business, Strategy

The Impact of Branding: Measuring Brand Equity and ROI

Today we’re focusing on measuring your brand’s equity and ROI. Building a brand isn’t just a side task. It is vital for a company’s success. How do we know it’s working? By measuring! The combination of equity and Return on Investment (ROI) provides a clear picture of a brand’s value…

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Strategy, Toolkit

The Explorer Archetype: Charting New Paths in Branding

In the tapestry of brand archetypes, The Explorer symbolizes adventure, curiosity, and a thirst for discovery. Brands embodying this archetype aim to inspire exploration, innovation, and a sense of freedom. Let’s delve into The Explorer archetype in branding and uncover actionable tips to leverage its essence for brand enhancement. Overview…

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Strategy, Toolkit

The Magician Archetype: Crafting Enchantment

Within the concept of brand archetypes, The Magician stands as a symbol of transformation, innovation, and mastery. Brands embodying this archetype aim to inspire awe, provoke curiosity, and bring about profound change in their audience. Let’s explore The Magician archetype in branding and unveil actionable tips to leverage its essence…

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Strategy, Toolkit

The Creator Archetype: Innovating Brands Through Vision and Ingenuity

In the realm of brand archetypes, The Creator stands as a symbol of innovation, vision, and originality. Brands embodying this archetype aim to inspire creativity, push boundaries, and drive forward-thinking solutions. Let’s delve into The Creator archetype in branding and uncover actionable tips to leverage its essence for brand enhancement.…

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Strategy, Toolkit

The Hero Archetype: Empowering Brands for Impactful Storytelling

In the landscape of brand archetypes, The Hero Archetype stands as a symbol of courage, resilience, and a call to action. Brands embodying this archetype aim to inspire, empower, and lead their audience toward triumph and success. Let’s explore The Hero in branding and uncover actionable tips to leverage its…

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