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Strategy


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The Rebel Brand Archetype

The Rebel Brand Archetype (or the outlaw) is the one that will have your mother in a whirl. Any excuse to indulge my David Bowie obsession! But who better to...

Thom 6 September 2022

Strategies for hard times

Energy crisis. Cost of living crisis. Economic Downturn. It can all be a bit daunting - especially when you're trying to make ends meet. Both at home and in business....

Thom 5 September 2022

Branding for Start Ups

Branding for start ups might not be the first thing on their list. If you you're a start up you might be thinking about the cost of everything as a...

Thom 29 August 2022

The Sustainable Development Goals

The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development Goals subsequently gives...

Thom 7 June 2022

Brand Archetypes

Brand archetypes are a useful tool when looking at “who” you are as a brand. They help pin point a recognisable "character" that your customers can attach to, and your...

Thom 7 June 2022

Logo vs. Brand

When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends...

Thom 7 June 2022

Why is Branding important?

Your brand is your single most powerful asset. It can help grab market share, increase revenue – and if you need investment it can help there too. If you are...

Thom 15 September 2021