Strategy
Business, Thoughts
I declare an emergency
It is the undeniable truth that we are facing an unprecedented climate and ecological emergency. We have to acknowledge where we are in order to move forward.
Strategy, Toolkit
The Rebel Archetype: Bold Brands who Provoke and Disrupt
In the spectrum of brand archetypes, The Rebel stands as a symbol of defiance, nonconformity, and a challenge to the status quo. Brands embodying this archetype aim to disrupt, provoke, and inspire change. Let’s explore The Rebel archetype in branding and uncover actionable tips to leverage its essence for brand…
Business, Strategy
Strategies for hard times
Energy crisis. Cost of living crisis. Economic Downturn. It can all be a bit daunting – especially when you’re trying to make ends meet. Both at home and in business. So what are some strategies for hard times and how can they help? The Ninja Strategy I spoke about this…
Business, Strategy
Branding Your Start Up
Branding for start ups might not be the first thing you're thinking about? You might be thinking about the cost of everything as a start up. Or want to get started on as little as little expense as possible - that is completely understandable! You might even think you're not…
Business, Thoughts
Good Business Charter – why I signed up.
Thom Baker Consultancy is delighted to announce it has joined companies such as Destination Digital, Brompton and Off-Site Construction Systems in signing up to the Good Business Charter (GBC), an accreditation that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers. The Good…
Business, Strategy
The Sustainable Development Goals
The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development Goals subsequently gives us is a framework for creating positive impact in the world. It is a framework I believe we should be…
Design, Strategy
Logo vs. Brand
When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends to be the logo, and the price or some opinion of the logo. But, is a logo a brand? Let’s…
Business, Strategy
Why is Branding important?
Your brand is your single most powerful asset. It can help grab market share, increase revenue – and if you need investment it can help there too. If you are not thinking about your brand, you could be missing out. So when I say it’s a businesses most powerful asset,…
