I declare an emergency
It is the undeniable truth that we are facing an unprecedented climate and ecological emergency. We have to acknowledge where we are in order to move forward. This week I...
The Rebel Brand Archetype
The Rebel Brand Archetype (or the outlaw) is the one that will have your mother in a whirl. Any excuse to indulge my David Bowie obsession! But who better to...
Strategies for hard times
Energy crisis. Cost of living crisis. Economic Downturn. It can all be a bit daunting - especially when you're trying to make ends meet. Both at home and in business....
Branding for Start Ups
Branding for start ups might not be the first thing on their list. If you you're a start up you might be thinking about the cost of everything as a...
Good Business Charter - why I signed up.
Thom Baker Consultancy is delighted to announce it has joined companies such as Destination Digital, Brompton and Off-Site Construction Systems in signing up to the Good Business Charter (GBC), an...
The Sustainable Development Goals
The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development Goals subsequently gives...
Brand Archetypes
Brand archetypes are a useful tool when looking at “who” you are as a brand. They help pin point a recognisable "character" that your customers can attach to, and your...
Logo vs. Brand
When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends...