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Thoughts

I declare an emergency

It is the undeniable truth that we are facing an unprecedented climate and ecological emergency. We have to acknowledge where we are in order to move forward. This week I...

Thom 26 September 2022

The Rebel Brand Archetype

The Rebel Brand Archetype (or the outlaw) is the one that will have your mother in a whirl. Any excuse to indulge my David Bowie obsession! But who better to...

Thom 6 September 2022

Strategies for hard times

Energy crisis. Cost of living crisis. Economic Downturn. It can all be a bit daunting - especially when you're trying to make ends meet. Both at home and in business....

Thom 5 September 2022

Branding for Start Ups

Branding for start ups might not be the first thing on their list. If you you're a start up you might be thinking about the cost of everything as a...

Thom 29 August 2022

Good Business Charter - why I signed up.

Thom Baker Consultancy is delighted to announce it has joined companies such as Destination Digital, Brompton and Off-Site Construction Systems in signing up to the Good Business Charter (GBC), an...

Thom 18 July 2022

The Sustainable Development Goals

The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development Goals subsequently gives...

Thom 7 June 2022

Brand Archetypes

Brand archetypes are a useful tool when looking at “who” you are as a brand. They help pin point a recognisable "character" that your customers can attach to, and your...

Thom 7 June 2022

Logo vs. Brand

When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends...

Thom 7 June 2022