Your brand is what your customers say about you.
Brand Strategy is the process of managing that meaning
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When we talk about a brand, it’s not the logo, or some colours we’re talking about. It’s what your audience think of your organisation. Brand strategy is about aligning what your audience thinks, with what you and your organisations culture is. You can also think of it as the external face of your business strategy – it is an integral piece of your organisation!
Developing a brand that is authentic and resonates with your customers helps make you their obvious choice with profound impacts on your business. Studies have shown, a successful brand strategy can:
- Triple your market share
- Increase customer loyalty
- Increase employee satisfaction
- Reduce marketing spend
With an authentic strategy established, you can clearly align your organisations culture and communications to connect more effectively with potential customers, and create long term connections with your target audience.
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How brand strategy can help your business
Increase market share
Grow Customer Loyalty
Increase Customer Preference
Increase employee satisfaction
Improve Innovation
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The Explorer Archetype: Charting New Paths in Branding
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The Magician Archetype: Crafting Enchantment
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The Creator Archetype: Innovating Brands Through Vision and Ingenuity
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The Hero Archetype: Empowering Brands for Impactful Storytelling
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The Ruler Archetype: Establishing Authority and Leadership
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The Jester Archetype: Injecting Fun and Personality
The Jester shines as the embodiment of humour, spontaneity, and irreverence. Brands channelling this archetype aim to entertain, infuse joy, and create memorable experiences for their audience. Let’s explore The Jester archetype in branding and unveil actionable tips to leverage its essence for brand enhancement. Overview of The Jester Archetype…
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The Lover Archetype: Cultivating Emotional Connections
When it comes to brand archetypes, The Lover represents passion, intimacy, and emotional connections. Brands embodying this archetype aim to evoke deep emotions, foster connections, and create a sense of desire. Let’s delve into this archetype and uncover actionable tips to leverage its essence for brand enhancement. Overview of The…
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The Caregiver brand archetype epitomizes compassion, support, and a nurturing nature. Brands embodying this archetype aim to foster trust, support their audience, and prioritize their well-being. Here we take a look at The Caregiver archetype in branding and unveil actionable tips to leverage its essence for brand enhancement. Overview of…
