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Business, Strategy

What does a brand consultant do?

Establishing a strong brand for your organisation is a long term investment that has the potential to unlock huge benefits to your company – simply put – a brand consultant is someone who helps get you there! I’ve talked previously about how branding is not just a logo – brand…

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Business, Strategy

Unraveling the Impact of Branding: Measuring Brand Equity and ROI

Today we’re looking at the (potentially) rather dry subject of measuring the equity of your brand and ROI. Establishing and nurturing a brand is not just an ancillary task; it is a critical element that can significantly influence a company’s success. How do we know it’s a success? We measure!…

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Strategy, Toolkit

The Explorer Archetype: Charting New Paths in Branding

In the tapestry of brand archetypes, The Explorer symbolizes adventure, curiosity, and a thirst for discovery. Brands embodying this archetype aim to inspire exploration, innovation, and a sense of freedom. Let’s delve into The Explorer archetype in branding and uncover actionable tips to leverage its essence for brand enhancement. Overview…

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Strategy, Toolkit

The Magician Archetype: Crafting Enchantment

Within the concept of brand archetypes, The Magician stands as a symbol of transformation, innovation, and mastery. Brands embodying this archetype aim to inspire awe, provoke curiosity, and bring about profound change in their audience. Let’s explore The Magician archetype in branding and unveil actionable tips to leverage its essence…

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Strategy, Toolkit

The Creator Archetype: Innovating Brands Through Vision and Ingenuity

In the realm of brand archetypes, The Creator stands as a symbol of innovation, vision, and originality. Brands embodying this archetype aim to inspire creativity, push boundaries, and drive forward-thinking solutions. Let’s delve into The Creator archetype in branding and uncover actionable tips to leverage its essence for brand enhancement.…

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Strategy, Toolkit

The Hero Archetype: Empowering Brands for Impactful Storytelling

In the landscape of brand archetypes, The Hero Archetype stands as a symbol of courage, resilience, and a call to action. Brands embodying this archetype aim to inspire, empower, and lead their audience toward triumph and success. Let’s explore The Hero in branding and uncover actionable tips to leverage its…

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Strategy, Toolkit

The Ruler Archetype: Establishing Authority and Leadership

In the kingdom of brand archetypes, The Ruler epitomizes authority, leadership, and control. Brands embodying this archetype aim to exude power, establish order, and create a sense of prestige and reliability. Let’s explore The Ruler archetype in branding and unveil actionable tips to leverage its essence for brand enhancement. Overview…

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Strategy, Toolkit

The Jester Archetype: Injecting Fun and Personality

The Jester shines as the embodiment of humour, spontaneity, and irreverence. Brands channelling this archetype aim to entertain, infuse joy, and create memorable experiences for their audience. Let’s explore The Jester archetype in branding and unveil actionable tips to leverage its essence for brand enhancement. Overview of The Jester Archetype…

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