Business
Business, Strategy
The Sustainable Development Goals
The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development Goals subsequently gives us is a framework for creating positive impact in the world. It is a framework I believe we should be…
Design, Strategy
Logo vs. Brand
When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends to be the logo, and the price or some opinion of the logo. But, is a logo a brand? Let’s…
Business, Strategy
Why is Branding important?
Your brand is your single most powerful asset. It can help grab market share, increase revenue – and if you need investment it can help there too. If you are not thinking about your brand, you could be missing out. So when I say it’s a businesses most powerful asset,…
