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Starting up? Want to grow market share or increase customer loyalty?

I can help.

If you want to make a difference, either by launching a new business underpinned by sustainability, taking a new environmental direction with an established brand, or wanting to brand yourself as an ethical leader in your industry – I can help. As a brand consultant I take the time to understand what you are trying to do so that we can craft a powerful purpose together, and put it into action.

What do my clients think?

They say

Lily Harwood
When it came to refreshing the International Compliance Association's brand, Thom's creativity and expertise really helped elevate it to the next level. Thom understood what we were trying to achieve and his collaborative working style combined with the fact that he is always bursting with ideas makes him a pleasure to work with

— Lily Harwood

Associate Director, Marketing and Communications at International Compliance Association

Gavin Dow
Thom's work developing our brand became pivotal in all our company communications. It positioned us exactly where we wanted to be in the market whilst not losing any of the company's heritage - a difficult task to accomplish for anyone I imagine. I would fully recommend Thom to anyone thinking of creating a new brand or refreshing an existing one, I certainly wouldn't hesitate to call on him again in the future.

— Gavin Dow

Managing Director at Coffee Central Ltd

David Jenkins-Handy
Thom is a highly skilled and professional brand designer with high levels of expertise on branding and brand marketing, and is a brilliant logo designer. He is a delight to work with, is bright, innovative and a good listener and will help you, help your organisation, have a real impact and presence. I cannot recommend Thom Baker strongly enough.

— David Jenkins-Handy

Consulting Director at Agora Business Consulting Limited

Got a brand question? Ask Thom

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I declare an emergency

It is the undeniable truth that we are facing an unprecedented climate and ecological emergency. We have to acknowledge where we are in order to move forward.

Thom 26 September 2022

The Rebel Brand Archetype

The Rebel Brand Archetype (or the outlaw) is the one that will have your mother in a whirl. Any excuse to indulge my David Bowie obsession! But who better to...

Thom 6 September 2022

Strategies for hard times

Energy crisis. Cost of living crisis. Economic Downturn. It can all be a bit daunting – especially when you’re trying to make ends meet. Both at home…

Thom 5 September 2022

Branding for Start Ups

Branding your a start up might not be the first thing you're thinking about? You might be thinking about the cost of everything as a start up. Or want to get started…

Thom 29 August 2022

Good Business Charter - why I signed up.

Thom Baker Consultancy is delighted to announce it has joined companies such as Destination Digital, Brompton and Off-Site Construction Systems in signing up to…

Thom 18 July 2022

The Sustainable Development Goals

The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development…

Thom 7 June 2022

Brand Archetypes

Brand archetypes are a useful tool when looking at “who” you are as a brand. They help pin point a recognisable “character” that your customers can…

Thom 7 June 2022

Logo vs. Brand

When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends...

Thom 7 June 2022

Ready to Supercharge your Brand?

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