Q&A
Business, Design, Strategy, Thoughts
What Is Brand Strategy? (And Why It Has Less to Do with Your Logo Than You Think)
Brand strategy is the process of defining who you are, what makes you different, and who you're for — then using those answers to shape everything downstream. Here's why it has to come before the design.
Business, Strategy, Thoughts
Does Your Brand Still Fit Your Business?
If your business has grown but your positioning, language and visual identity haven't kept up, you almost certainly have a brand gap. Here's how to recognise one — and why it matters.
Design, Thoughts, Toolkit
Interaction Design Foundation: Derby
A bit of news for you all! I’ve been a member of the Interaction Design Foundation (IxDF) for a few years now, they offer a great selection of training and free resources for designers, marketers, and researchers from Design Thinking (a must have in my opinion) and Usability, to Designing…
Business, Toolkit
Understanding Your Decision-Making Style
A hugely important aspect of effective leadership is having a clear understanding of how you make decisions.
Business, Thoughts
Thom Baker Branding is on the Fediverse!
You're now wondering what does "on the fediverse" mean. That's understandable. Simply put - it means content published here is now plugged into the next version of the social web. Let's go through it in a bit more detail.
Business, Strategy, Toolkit
What to expect from your free brand strategy consultation
The idea behind offering you a free brand strategy consultation is to really provide you with a bit of a map for your organisation when it comes to your brand. Whether you go forward with the process with me, or not – you should come away with a clearer picture…
Business, Strategy
What does a brand consultant do?
Establishing a strong brand for your organisation is a long term investment that has the potential to unlock huge benefits to your company – simply put – a brand consultant is someone who helps get you there! I’ve talked previously about how branding is not just a logo – brand…
Business, Strategy
The Impact of Branding: Measuring Brand Equity and ROI
Today we’re focusing on measuring your brand’s equity and ROI. Building a brand isn’t just a side task. It is vital for a company’s success. How do we know it’s working? By measuring! The combination of equity and Return on Investment (ROI) provides a clear picture of a brand’s value…
