Brand Strategy for CEOs building a better future

Helping leadership teams in agriculture, energy, infrastructure and transport make clearer decisions, align their organisations, and compete with confidence.

Request a confidential strategy session

They say…

			
							It was a pleasure working with Thom and receiving his guidance. He always found encouraging words and had great ideas how to move forward with my brand. I love his pricing strategy and openness to suggestions. I can highly recommend working with him if you are new to branding 🙂			

				LisannOwner, A F GOOD LIFE

							When it came to refreshing the International Compliance Association’s brand, Thom’s creativity and expertise really helped elevate it to the next level. Thom understood what we were trying to achieve and his collaborative working style combined with the fact that he is always bursting with ideas makes him a pleasure to work with			

				Lily HarwoodDirector of Marketing and Communications, International Compliance Association

							Thom’s work developing our brand became pivotal in all our company communications. It positioned us exactly where we wanted to be in the market whilst not losing any of the company’s heritage – a difficult task to accomplish for anyone I imagine. I would fully recommend Thom, I certainly wouldn’t hesitate to call on him again in the future.			

				Gavin DowManaging Director, Coffee Central Roasting Co.

							Thom is a highly skilled and professional brand designer with high levels of expertise on branding and brand marketing, and is a brilliant logo designer. He is a delight to work with, is bright, innovative and a good listener and will help you, help your organisation, have a real impact and presence. I cannot recommend Thom Baker strongly enough.			

				David Jenkins-HandyPraxis GRC

							Thom has worked with me on a number of different projects and has been a delight to work with. He is patient, full of ideas and has an attention to detail that leads to a great creative.			

				Natasha KeatsMarketing & Communications Manager, Axco Insurance Information Services

What clear Brand Strategy delivers for Leadership Teams

Clear market differentiation

Leadership Alignment

Stakeholder Confidence

Accelerate decision-making

Clarify Your Brand. Align Your Leadership. Capture Competitive Advantage.

Most CEOs in agriculture, energy, built environment, and mobility face high-stakes markets: capital-intensive, heavily regulated, and increasingly competitive. Many lead organisations with sustainability or regenerative principles at their core. Even with these commitments, they often struggle to articulate a clear, credible brand position that differentiates them from competitors who prioritise cost or scale over purpose.

This is where brand strategy matters.

What Brand Strategy Delivers

Working directly with CEOs and senior leadership teams, I focus on defining the core elements of your brand strategy:

Purpose and Positioning: Define who you serve, what you stand for, and how your principles translate into market differentiation
Leadership Alignment: Ensure your executive team speaks with one voice and makes faster, more confident decisions
Market Differentiation: Translate sustainability and regenerative principles into tangible competitive advantage
Stakeholder Confidence: Strengthen credibility with investors, partners, customers, and regulators
Decision Framework: Provide clarity for growth, restructuring, or market expansion initiatives

The result is a strategic market positioning that underpins every major business decision.

Why This Matters for CEOs

Unclear brand strategy slows decisions, creates internal misalignment, and reduces market confidence. With a defined executive brand strategy, your leadership team can:

Accelerate decision-making under complex market conditions
Strengthen stakeholder trust and credibility
Align the organisation around core purpose and principles
Turn sustainability or regenerative commitments into measurable advantage

When This Work Is Most Impactful

This approach is particularly valuable during:

Growth and expansion into new markets
Leadership transition or executive team alignment
Strategic restructuring or organisational change
Preparation for investment, acquisition, or fundraising

Every engagement is designed to reduce ambiguity, focus executive decision-making, and leverage your purpose-driven principles as a strategic asset.

Are your Leadership Team and Brand Strategy aligned to compete with confidence?

Request a confidential brand strategy session and explore how brand strategy can help you lead with clarity, confidence, and competitive advantage.

Let’s talk about your Brand Strategy

Request a confidential strategy session

Thom Baker – Brand Strategist on DesignRush

Brand Strategy for CEOs building a better future