Hi – I’m Thom, a brand strategy consultant helping businesses become the obvious choice to their customers

Thom Baker is a certified Brand Strategist who has worked with start ups and global corporations for over 14 years. Thom is fuelled by creating social and environmental change. He is also fuelled by cups of tea.

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Thom Baker, Certified Brand Strategy Consultant stood in front of sustainable building

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How brand strategy can help your business

Increase market share

Grow Customer Loyalty

Increase Customer Preference

Increase employee satisfaction

Improve Innovation

Business, Strategy

Branding for Start Ups

Branding your a start up might not be the first thing you’re thinking about? You might be thinking about the cost of everything as a start up. Or want to get started on as little as little expense as possible – that is completely understandable! You might even think you’re…

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Business, Thoughts

Good Business Charter – why I signed up.

Thom Baker Consultancy is delighted to announce it has joined companies such as Destination Digital, Brompton and Off-Site Construction Systems in signing up to the Good Business Charter (GBC), an accreditation that seeks to raise the bar on business practices for employees, tax, the environment, customers and suppliers. The Good…

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Business, Strategy

The Sustainable Development Goals

The Sustainable Development Goals are a group of 17 targets set by the UN to outline how we can work towards a more sustainable future. What the Sustainable Development Goals subsequently gives us is a framework for creating positive impact in the world. It is a framework I believe we should be…

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Design, Strategy

Logo vs. Brand

When a lot of folk think about a brand, they think of the thing they see that relates to it and gets talked about most in the media which tends to be the logo, and the price or someopinion of the logo. But, is a logo a brand? Forget cows…

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Business, Strategy

Why is Branding important?

Your brand is your single most powerful asset. It can help grab market share, increase revenue – and if you need investment it can help there too. If you are not thinking about your brand, you could be missing out. So when I say it’s a businesses most powerful asset,…

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