Business, Strategy, Thoughts
Does Your Brand Still Fit Your Business?
If your business has grown but your positioning, language and visual identity haven't kept up, you almost certainly have a brand gap. Here's how to recognise one — and why it matters.
Design, Thoughts, Toolkit
Interaction Design Foundation: Derby
A bit of news for you all! I’ve been a member of the Interaction Design Foundation (IxDF) for a few years now, they offer a great selection of training and free resources for designers, marketers, and researchers from Design Thinking (a must have in my opinion) and Usability, to Designing…
Business, Toolkit
Understanding Your Decision-Making Style
A hugely important aspect of effective leadership is having a clear understanding of how you make decisions.
Business, Thoughts
Thom Baker Branding is on the Fediverse!
You're now wondering what does "on the fediverse" mean. That's understandable. Simply put - it means content published here is now plugged into the next version of the social web. Let's go through it in a bit more detail.
Business, Strategy, Toolkit
What to expect from your free brand strategy consultation
The idea behind offering you a free brand strategy consultation is to really provide you with a bit of a map for your organisation when it comes to your brand. Whether you go forward with the process with me, or not – you should come away with a clearer picture…
Business, Strategy
What does a brand consultant do?
Establishing a strong brand for your organisation is a long term investment that has the potential to unlock huge benefits to your company – simply put – a brand consultant is someone who helps get you there! I’ve talked previously about how branding is not just a logo – brand…
Business, Strategy
The Impact of Branding: Measuring Brand Equity and ROI
Today we’re focusing on measuring your brand’s equity and ROI. Building a brand isn’t just a side task. It is vital for a company’s success. How do we know it’s working? By measuring! The combination of equity and Return on Investment (ROI) provides a clear picture of a brand’s value…
Strategy, Toolkit
The Explorer Archetype: Charting New Paths in Branding
In the tapestry of brand archetypes, The Explorer symbolizes adventure, curiosity, and a thirst for discovery. Brands embodying this archetype aim to inspire exploration, innovation, and a sense of freedom. Let’s delve into The Explorer archetype in branding and uncover actionable tips to leverage its essence for brand enhancement. Overview…
